Research & Development

Symag's Research & Development centre, based in Sophia Antipolis, constantly monitors technological and behavioural developments in the world of customer relations and connected retailing. When a promising lead is identified, it gets down to converting it quickly into innovations that are profitable to brands and retail chains.

pictogramme Weak and strong signals of added value

Symag's R&D unit is on a permanent technological watch in the field of customer relations software solutions. It is mindful of emerging trends and the slightest "weak signals" in matters of consumer behaviour. Through its Users Club, it collects thoughts and new issues of brands and retail chains. Then it analyses, compiles and aggregates all this information with a single aim: develop for high valued-added innovations its customers.

pictogramme Substantial and targeted investment

Operating in a world of constantly changing customer relations, Symag knows that the relevance and quality of its future software solutions depends to a great extent on the efficiency of its R&D. Every year the company invests 2,500 to 3,000 mad-days in research, focusing on its areas of expertise: sales promotion, payment collection, and store service tools for retails chains and brands.

pictogramme A cross-functional organization

The researchers, experts and technicians of Symag's R&D unit all work on the same site, both on specific customer projects and on new generic solutions. While they may call on outside skills in a spirit of openness (ergonomists, emerging technologies, competitive clusters), they remain independent and always select the solutions and technologies best suited to each innovative project.

pictogramme Partner customers

The ultimate aim of R&D is to produce operational innovations of value to retail chains and brands. The equipment, devices and processes used for the testing and validation phases are the same as those used by Symag's production units. Customers are invited to participate in the evaluation of prototypes. Lastly, performance, robustness, maintainability and the capacity to process high volumes must always be achieved.