Solution(s) used : Consulting Project management C-Link Loyalty

pictogramme The need

An Italian group of 26 superstores, FINIPER needs a marketing tool to optimize its sales management and loyalty development programme.

pictogramme Symag's solution

Symag's customer advice and projects unit runs workshops to formally define the retailer's precise needs, configures the C-Link Loyalty application then validates the solution before deploying it in stores and defines the interface with the payment collection system. Finally, it assists FINIPER in carrying out functional acceptance tests and analyses the need to upgrade the system in place.

pictogramme The benefits for the retailer

The expertise of Symag's customer advice and projects unit has determined FINIPER's precise needs and has comprehensively met them. The retailer now has a sales promotion and loyalty development system constructed around its requirements.